Green Rebel, Indonesia’s leading Plant-Based Food Tech Start Up Has Officially Launched In Malaysia
Kuala Lumpur, 29 November 2022 – Green Rebel, Indonesia’s leading alternative-protein startup has spread its wings to Malaysia as the second market expansion outside of Indonesia and Singapore. Green Rebel offers whole-cut plant-based meat alternatives for Southeast Asian consumers in search of a healthier flexitarian diet. Green Rebel’s products are thoughtfully curated by chefs, nutritionists and food technologists to provide the optimal nutrition and taste profile while minimising carbon footprint. Green Rebel’s products are ready-to-cook and will only take less than six minutes from fridge to table, and can last up to 12 months in the freezer, which include chicken and beef alternatives, veggie protein and cheese. This has been designed for those who lead busy schedules and live fast-paced lifestyles as it is a more convenient option that many families have started adopting in their daily meal preparations. Helga Angelina Tjahjadi, Chief Executive Officer and Co-Founder said, “W