FeelTheAlps in your City with Edelweiss

KUALA LUMPUR, 16th November 2021: The seriousness of life often keeps us further away from exciting adventures. But deep down, everyone is looking for new adventures to spice up their routine. What if excitement and unexpected discoveries were just around the corner? Edelweiss, the premium wheat beer born in the Alps, is here to inspire fans to hit the refresh button and awaken their senses to enjoy life in a playful and fun way. From the little pleasures to deeper connections with people who matter, fans can seek fun, new experiences in their cities with every sip of Edelweiss - giving them a taste of the freedom, excitement and playfulness. Committed to elevating fans’ drinking experience and letting their playful side take over, Edelweiss is here to inspire fans to rediscover their cities in a new light. Our cities are filled with exciting adventures for fans to discover the refreshing spirit of Edelweiss. Edelweiss kicked off the #FeelTheAlps journey by rallying various influencers