Super's Official 11street Store Launch , Malaysia


Malaysia, 23 February 2017 – Super Group Ltd (SUPER), the leading integrated instant food and beverage (F&B) manufacturer in the region, has teamed up with 11street, one of Malaysia’s leading online marketplaces to open its first online store. This partnership is part of SUPER’s long-term plan to strengthen its position as a key player in the Malaysian market. Last year, SUPER was recognised as Malaysia’s Largest Coffee Manufacturer by the Malaysia Book of Records for its manufacturing prowess in producing up to 10 billion cups of coffee a year. In 2017, SUPER expands its online presence to cater to the modern, technology-savvy consumers, of which 59% shop online at least once a month .

SUPER’s store on 11street will feature its entire range of products, from coffee to noodles. There will be free shipping for selected products, special promotions and exclusive items such as SUPER’s ESSENSO TM MicroGround Black Coffee Gift Box. Consumers will also be able to participate in SUPER’s ongoing redemption promotion where they can purchase selected SUPER products to collect points and redeem premium Chef Topf La Rose cookware from Korea and double-wall glass mugs. SUPER’s official online store opens up a new platform for SUPER to engage its customers while offering greater convenience and accessibility to coffee lover everywhere. No matter where or when, SUPER will be there to put smiles on faces .

“We are delighted to be appointed as the first e-commerce platform to provide Malaysians with an exclusive opportunity to shop for SUPER products online. This is in line with our commitment to bring a wide range of product offerings to our shoppers. By partnering SUPER, we are able to grow our current extensive offerings of food, beverage and groceries even more. Coffee in particular has had a tremendous increase in demand online. For the past six months, our records have shown an increase of almost tenfold sale in coffee,” said Bruce Lim, 11street’s Vice President of Merchandising .

In conjunction with the official opening of SUPER's store on 11street, SUPER is offering exclusive deals on its 11street store that are not available anywhere else. In addition, SUPER is offering special 25% off coupons that offer discounts worth up to RM50 with no minimum purchase required .

About Super Group Ltd

SUPER is a leading regional integrated instant food and beverage brand owner and manufacturer. Founded in 1987, the Group has built a strong foundation based on an integrated business model with twin engines of growth – namely the Branded Consumer (“BC”) and Food Ingredients ( “FI” ) segments. In the BC segment, the Group manufactures and distributes branded consumer products, primarily instant coffee, instant cereals and instant tea mixes products. SUPER is one of the leading players in the instant food and beverage industry in Southeast Asia with a portfolio of over 160 instant beverages and food products and a distribution network across 65 countries . Supporting the BC segment, the FI segment has given the Group a competitive edge with shorter lead times and greater control over production quality. SUPER is one of the few companies in the world with raw material selection and manufacturing capabilities in instant soluble coffee powder, cereal flakes and non-dairy creamer. SUPER operates 15 strategic manufacturing facilities across Asia .

The Group believes that its 3-pronged strategy of branding, product innovation and diversification will pave the way for the company’s growth in the longer term.Listed on the Singapore Stock Exchange since 1994, SUPER maintains its headquarters in Singapore. It is also a benchmark component of the FTSE ST Mid-cap Index, FTSE ST All- Share Index and the FTSE ST Consumer Goods Index. Super continues to gain recognition as a progressive enterprise and was awarded “Enterprise of the Year Award 2013” by the prestigious Singapore Business Awards in April 2013. SUPER was further recognized as “Asia’s Top 200 Best Under a Billion” by Forbes in August 2013. AsiaMoney conferred the prestigious ‘Best Managed Mid-Cap Company in Singapore” award to the Group in September 2013 and Asia Pacific Brands Foundation’s The Brand Laureate “Premier Brand ICON Leadership Award 2013” was awarded to Chairman & Managing Director Mr David Teo, for his stewardship of the company. The Group was included in The Brand Finance Top 50 Singapore Brands 2015 Report. In October 2015 and September 2016, the Group was awarded the Most Transparent Company Award in the F&B and Consumer Staples categories at the annual SIAS Investors’ Choice Awards organized by the Securities Investors Association Singapore (“SIAS”). SUPER has been awarded this recognition every year since 2013.

For more information, please visit Super’s corporate website at

About 11street (
11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise today’s consumers’ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health Beauty, Kids & Baby, Leisure Sports, Home Living and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programmes can fully support sellers regardless of the size of their businesses. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide with annual gross merchandising value of USD6 billion. 11street also has a presence in Turkey and Indonesia, known as n11 and elevenia, respectively. 

For more information, please visit


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